Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay

Marketing analytics provider Moz has released its latestindustry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz’s survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role.

YouTube Takes the Plunge to 4K — But There's a Catch

If you're looking for more content for your 4K TV, you'll soon have somewhere new to turn:YouTube. The Google-owned company will demonstrate 4K video next week at the International CES show as it moves forward with offering next-generation video. YouTube will serve up 4K (a.k.a. Ultra HD or UHD) in a new format called VP9, a royalty-free codec that will also reportedly offer a better experience with Google Hangouts,

The Beginner's Guide to YouTube

YouTube's been around for a while — you've probably heard of it. The video-sharing site went live in 2005, and has since become the go-to medium for uploading footage on the web. More than one hour of video is uploaded to the site every second.Still, as seasoned as it is, it's helpful to look back at the basics. Whether you're a complete n00b or a longtime peruser hoping to finally dive in, we rounded up a few things to know before getting started.

A Quick Guide to YouTube Privacy

While we don't share as much personal information on YouTube as on other social networks, if you're conscious of online privacy, you may want to take a look at your privacy settings. We've taken a quick look at how to protect your privacy on the video-sharing site with a few easy steps to ensure your account is set up

YouTube: 100 Hours of Video Are Uploaded to the Site Every Minute

YouTube has just turned eight, and the company is marking the occasion by sharing a couple of cool stats about the service. Users of the world's most popular video sharing service upload 100 hours of video to the siteevery minute. That's 6,000 hours of video every hour and a whopping 144,000 hours of video every day.

Why Advertisers Need YouTube

YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren't just willing to watch videos; they're actively seeking them out. A video marketing strategy on YouTube can benefit your brand's social media presence on other networks, too.

YouTube To Make $5.6 Billion In Global Ad Revenue This Year

According to an analysis performed by eMarketer, YouTube will make $5.6 billion in gross ad revenue in 2013. Of that figure, YouTube will see $1.96 billion in net ad revenue globally this year. Net ad revenues for YouTube in the US will be just over $1 billion, which represents about 6.3 percent of Google’s 2013 US net ad revenue according to eMarketer.

Google Celebrates 10 Years Of AdSense: Says Over 2 Million Publishers Earned More Than $7 Billion Last Year

10th anniversary of Google’s advertising network for publishers, AdSense. Susan Wojcicki, SVP of Ads and Commerce, reflects on the early days in 2003 when AdSense was a fledgling product to today when AdSense is an integral part of Google’s advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense.

AdSense Changes How It Calculates And Reports YouTube Earnings

Google AdSense announced that they have started calculating and reporting on earnings from YouTube slightly differently. AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.

Google Reorgs To Grab Brand Spend, YouTube The Anchor

Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had “won” as the top online video destination, it was considered a “social media” property and Google saw it as the gateway to brand advertising dollars. For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and wasn’t making money — “when was it going to make a profit?” was the tired refrain.

22 Social Media Facts and Statistics You Should Know in 2014

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. 

Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best.