Top 10 Tools For Managing Your Social Media Accounts

Attempting to juggle each and every one of your social media accounts can be tricky, scary, and time-consuming. For example, while you’re busy updating your Facebook status, you might have forgotten to favorite a tweet. Speaking of tweets, when is the best time to send one out to followers? Ugh. It can seriously give you a migraine. Thankfully, we live in a world and time where developers are rectifying that problem! Now, there are plenty of tools that can easily sync with all of our social media accounts

E-mail Marketing Software

Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research

The SEO's system for themed keyword research. If Google's Penguin update and Knowledge Graph have taught us anything, it's that concepts have become more important than individual keywords for search marketing. 

Many people in the SEO space mistakenly assume that because Google withholds keyword referral data

Top 20 Local Search Ranking Factors: An Illustrated Guide

First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I wrote this guide for marketers

Must-Have Social Meta Tags for Twitter, Google+, Facebook and More

we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams. Think of it as conversion rate optimization for social exposure.

40+ Tools to Advance Your International SEO Process

Most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn't had the time to focus on them, I would like to share how I use them to support my international SEO activities. There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, earning international popularity,

New Top Strategies, Salaries and Tools: Announcing the 2014 Industry Survey Results

Moz is making all the data collected public under a Creative Commons license. This means you are free to use it for research, creating visual assets, or even producing your own content from the raw data, as long as you follow the requirements of the Creative Commons license. Late last year we set out to discover the top tools, tactics, and trends of the online marketing world.

Announcing the Brand New Beginner's Guide to Social Media

The Beginner's Guide to Social Media.The prevalence and importance of social media to web marketing can't be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it's no wonder marketers now use these networks to interact with their customers, and there's plenty more data to prove it.

31 Link Building Tactics Discovered From Competitive Analysis

On the Moz blog there's always been a large discussion around competitive analysis. From how to conductcompetitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has Open Site Explorer, one of the ultimate analysis tools for competitive backlink analysis. The fact of the matter is competitive analysis can be a very worthwhile exercise to help you determine the best strategy for your online efforts.

Google Celebrates 10 Years Of AdSense: Says Over 2 Million Publishers Earned More Than $7 Billion Last Year

10th anniversary of Google’s advertising network for publishers, AdSense. Susan Wojcicki, SVP of Ads and Commerce, reflects on the early days in 2003 when AdSense was a fledgling product to today when AdSense is an integral part of Google’s advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense.

Social Media Marketing Tool Box: 62 Tips

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status.Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now proven activities and mature business processes.

Marketing Blogs: TopRank’s BIGLIST of Internet Marketing Blogs

Below is a collection of over 400 SEO, Content, Social Media and Online Marketing related blogs assembled by the staff at TopRank Online Marketing. This excellent list includes blogs that cover a range of internet marketing topics ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media,

Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best.

Why Social Networks Like Pinterest Will Never Be Marketing-Free

Since the recent explosion in popularity of Pinterest,  many marketers have been experimenting with how they can take advantage of it for business. And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business, which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring

50 Strategies To Increase Click Through Rate Via PPC Advertising

There remains a plethora of old and new ways for businesses and advertisers to increase the click-through rates of their campaigns via Paid Search.  We could have increased this list to 100 or even 200 strategies worth implementing.  But by keeping the list to 50 targeted techniques, we are able to focus on the main ones that will have the biggest impact.

Learning SEO Online, the Best Places to Get Started

I always have to chuckle when people ask me what university or school I went to learn SEO. As far as I’m aware, there are still no accredited courses available for learning SEO anywhere. The web itself however is a great place to start, and even though you won’t end up with an official degree in SEO, the hands-on experience you get is priceless,

8 Simple Steps That Will Give Your WordPress Blog an Efficiency Makeover For 2014

If you’ve been thinking about updating your blog for the New Year, but are worried that it might be overwhelming (or expensive), I’ve got some good news! There are eight super simple things you can do to update your blog to help you work more efficiently and make your blog more effective at bringing in leads and encouraging sharing.