Facebook ads: cost per impression up 186%, cost per click up 35%, revenue per click up 83%

E-book advertisers, everything is going up and to the right: impressions, clicks, costs … and revenue. “The 2.9X increase in CPMs year-over-year shows the continued demand for valuable inventory as Facebook has continuously ramped up its direct response advertising capabilities,”

Ten Factors To Consider Before Spending Money On Facebook Ads

If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts over one billion members, which is what makes advertising to this captive audience is so powerful. Before you jump into the deep end and start paying for Facebook ads, there are some key items to consider. Nobody likes to waste money, but if you don’t plan your campaign effectively,

Why Every Business Should Use Facebook

The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential? Probably a lot less than you think. For those who are missing out, I have to imagine that they fail to understand the benefits that Facebook marketing can bring to their businesses. The numbers are astounding – 1.15 billion users, 700 million daily users, average time per Facebook visit is 20 minutes and 8.3 hours is the average amount

Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay

Marketing analytics provider Moz has released its latestindustry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz’s survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role.

WSJ: Facebook Launching Video Ads This Week

Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads. The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed — on both desktop and mobile devices — on Thursday. If it happens, it’ll be about a year since video ad rumors began to circulate.

Facebook Timeline: The Complete Guide

Facebook Timeline has been on the back burner for months now, after it was first announced at the company's f8 conference in September. Despite much delay, it is finally rolling out to the public, starting with New Zealand. That means it's only a matter of days before it comes to you, so brace your News Feed, because the fans and protestors are coming in full-force.

10 LinkedIn Shortcuts For A Post-Twitter World

By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines. As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels. LinkedIn may not be the sexiest social network, but it’s still an important one.

Google+ vs Facebook – Infographic

I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands. Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users. The demographic is mainly male at 67%, the average age is 28 years old with a technical bent. I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive  pressure on Facebook to keep its user interface fresh with its new “Timeline”

Is it Better to Share on Google+, Facebook or Twitter?

Shortly after announcing Google+, Google removed a feature that went almost unnoticed and that was “RealTime” search. This feature provided users with a search capability that included tweets on Twitter that provided breaking news and other links  in real time. Google’s response via a tweet was

22 Social Media Facts and Statistics You Should Know in 2014

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. 

Social Media Marketing Tool Box: 62 Tips

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status.Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now proven activities and mature business processes.

Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best.