Facebook ads: cost per impression up 186%, cost per click up 35%, revenue per click up 83%

E-book advertisers, everything is going up and to the right: impressions, clicks, costs … and revenue. “The 2.9X increase in CPMs year-over-year shows the continued demand for valuable inventory as Facebook has continuously ramped up its direct response advertising capabilities,”

Ten Factors To Consider Before Spending Money On Facebook Ads

If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts over one billion members, which is what makes advertising to this captive audience is so powerful. Before you jump into the deep end and start paying for Facebook ads, there are some key items to consider. Nobody likes to waste money, but if you don’t plan your campaign effectively,