Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay

Marketing analytics provider Moz has released its latestindustry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz’s survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role.

Supercharge the Value of Your SMB Twitter Followers

In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business results. Some interesting findings emerged that – surprise, surprise – demonstrate that Twitter can indeed have a positive impact for SMBs.

Is it Better to Share on Google+, Facebook or Twitter?

Shortly after announcing Google+, Google removed a feature that went almost unnoticed and that was “RealTime” search. This feature provided users with a search capability that included tweets on Twitter that provided breaking news and other links  in real time. Google’s response via a tweet was

The Beginner's Guide to TweetDeck

TweetDeck's development path might look more like a roller coaster than the typical incline, but it's for good reason. After Twitter bought the app in 2011, TweetDeck pulled support for various social networks — most recently Facebook — and dropped its mobile apps in order to focus on its core purpose in desktop form: Twitter.

Social media managers and casual tweeters alike can benefit from TweetDeck's organizational tools, such as customizable columns, multiple account toggling and scheduling. With a modern, clean design and automatically refreshing feeds, TweetDeck's utility comes in its simplicity and ease in setting up.

SEE ALSO: 6 Clever Tricks for Social Media Managers

Here's how to get started on TweetDeck. Soon your personal and professional Twitter troubles will be long gone.

Setting Up

Instead of connecting via Twitter.com, you'll need to download the app and create a separate TweetDeck account. You'll be able to connect Twitter accounts from there. Then, decide if the Chrome web app or the Windows or Mac desktop apps suit your style.

The Beginner's Guide to Twitter

Do you have a parent, friend or colleague ready to ditch his or her digital training wheels and head into Twitter's open wilderness? These pointers should get them started. And even Twitter experts might benefit from a quick refresher on the platform's valuable tools.

Twitter Map Tracks Users Ringing in 2014 Around the Globe

New Year's Eve is a time for reflection, goal-setting, and of course, tweeting out a New Year's message to your followers. Twitter revisited 24 hours of New Year's Eve celebrations on Wednesday with a visual displayhighlighting the spikes in Twitter activity worldwide as users welcomed 2014.

Twitter: What to Expect in 2014

Seven years ago, Twitter was just a small, ragtag collection of hackers fighting over the basic premise of the company and struggling to keep the site from crashing every other day. Twitter has come a long way since then. The company is on track to bring in more than half a billion dollars in revenue this year. It has more than 230 million monthly active users worldwide and some 2,300 employees in offices in San Francisco, New York, London, Dublin and Sao Paulo.

Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth

Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising. Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday.

Social Media Mixology: Which Networks to Use Together

We preach the importance of knowing your social networks. Different sites have different audiences, favor different types of content and require different kinds of humor. But like a fashionista pairing spots with stripes, sometimes a little mixing and matching with your networks can give you an edge.

22 Social Media Facts and Statistics You Should Know in 2014

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. 

Social Media Marketing Tool Box: 62 Tips

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status.Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now proven activities and mature business processes.

10 Twitter Marketing Tips

Twitter marketing usually runs a distant second to Facebook marketing and doesn’t attract the media attention of the shiny social networking toy Facebook , Twitter has an image problem in that it is often seen as as a ‘plain Jane’ with a litany of inane tweets that are just 140 characters of black and white text.

60 Sensational Social Media Facts and Statistics on Twitter in 2014

Social media facts and statistics are often pieced together from sites that seem credible but sometimes they leave a lingering doubt. Is it smoke, mirrors or is it a fact? Stating it can be easy but verifying it can be almost impossible. As they say… “there are damned lies and then there are statistics“.

7 Examples of What Happens When Your Twitter Account is Hacked

It’s always a worry that you’ll tweet from the company account and realise you’ve spelt something wrong or left a word out. But what happens to those unfortunate businesses who have their entire account hijacked – often with disastrous consequences. It might be funny for us bystanders, but for the company who’s just announced something they shouldn’t have

More Twitter ads are coming soon

Hey, little Twitter bird: It's time for you to show the stock market that you can make money. Facebook (FB) and LinkedIn (LNKD) have proven that social media is a viable business. But Twitter's simplistic "micro-blogging" format carries bigger question marks than its peers. 

10 Extremely Cool Twitter Tricks For Newbies

If you’re one of the 600 million plus registered users on Twitter, you may be searching for some helpful hints on how to make your experience more effective. After all, we can’t spend all day going through our feed and replying to retweets. We’re all busy. And, thankfully, there a ton of useful apps, tools and tricks that can accomplish exactly that.

The Top 10 Things You Should Know About Twitter

Twitter had a very interesting 2013. As the micro-blogging site continued to gain users, about 30 million or so active users within the last year, it has experienced its fair share of disappointments. Ever since the company went public on November 7, it hasn’t exactly overwhelmed the NYSE. In fact, some analysts have speculated that Twitter won’t even make a profit until 2015.

10 Reasons Why You Should Quit Twitter

In July 2006, Jack Dorsey, Evan Williams, Biz Stone and Noah Glass launched Twitter. The 140 characters micro-blogging site quickly exploded into one of the most popular sites in the world. By 2013, the social media site gained over 550 million users with 58 million Tweets per day. The so-called “SMS of the Internet”

Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best.

25 Amazing Pinterest Facts for Your Small Business

Undoubtedly the social star of 2013, Pinterest has quickly risen from a invite only, niche-centric platform to an industry leader your small business can’t afford to ignore. If you’ve had your reservations about investing in yet another social network, or perhaps simply need some Pinspiration, here are 25 amazing Pinterest facts that are sure to motivate you to optimize and engage this social network!