LinkedIn’s Long Form Professional Publishing Tools Opens To All Members

Since launch in 2012, LinkedIn’s dynamic publishing platform has been aimed toward top societal influencers like Richard Branson, Tony Robbins and Bill Gates. Today, LinkedIn is opening their publishing platform to all users so they can publish long-form original content. The program to date has been very successful with Influencer posts seen by 31,000 professionals on average.

Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay

Marketing analytics provider Moz has released its latestindustry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz’s survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role.

LinkedIn Redesigns Company Pages

LinkedIn announced they have made a major design revamp to the company pages. Company pages are special landing pages within LinkedIn that add more information about the companies people work at. The redesign is aimed to give the company pages a much more professional look and provide clearer and better information about the company.

10 LinkedIn Shortcuts For A Post-Twitter World

By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines. As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels. LinkedIn may not be the sexiest social network, but it’s still an important one.

The 7 Best Tech Companies to Work For

Twitter's success in the social space and excellent salaries make it one of the best tech companies to work for in 2014. Tech and social media are booming, and it seems every company these days is offering a position for someone to handle its social accounts and applications.However, with such an influx in the market,

The Beginner's Guide to LinkedIn

LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet

9 Ways Social Media Marketing Will Change in 2014

From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long — so marketers need to stay on their toes. With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing

22 Social Media Facts and Statistics You Should Know in 2014

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. 

21 Steps to Create an Awesome LinkedIn Profile

Attending a conference, a networking event or a dinner party often leads to “that” question. “So what do you do?” It used to be easy. You trotted out words such as farmer, accountant or even lawyer if you were brave. One word was all it took. Today it can be a bit more complicated. Today we have careers, businesses and life work that didn’t exist a decade ago.

Social Media Marketing Tool Box: 62 Tips

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status.Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now proven activities and mature business processes.

Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best.

LinkedIn Paid Ads: A Beginner’s Guide

There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign.