Yahoo Strikes Deal To Run Contextual AdSense Ads From Google

Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo’s exclusive partner there; but, Google will non-exclusively provide contextual ads that will appear throughout Yahoo’s properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob.

Yahoo Resurrects Its Publisher Network In Partnership With Bing And Media.net

Under the stewardship of new CEO Marissa Mayer, Yahoo is launching a new contextual advertising network — similar to Google’s AdSense and the Yahoo Publisher Network it, This time, the company is partnering with Search Alliance ally Bing, and technology provider Media.net.The idea, apparently, is to bulk up the amount of contextual advertising inventory Yahoo and Bing can make available to advertisers.