Yahoo Resurrects Its Publisher Network In Partnership With Bing And Media.net

Under the stewardship of new CEO Marissa Mayer, Yahoo is launching a new contextual advertising network — similar to Google’s AdSense and the Yahoo Publisher Network it, This time, the company is partnering with Search Alliance ally Bing, and technology provider Media.net.The idea, apparently, is to bulk up the amount of contextual advertising inventory Yahoo and Bing can make available to advertisers.

Yahoo Search Goes Secure, Taking Referrer Data , An Indicator Of Yahoo’s Popularity

By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Most visits from Yahoo done via search will appear as if someone came to a site directly. As a result, Yahoo’s apparent popularity as a traffic driving source will appear to plunge.

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

Three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t. The majority of  Google is Secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in. As you see, the tool is on an HTTPS page, so referrer data can securely pass from a secure Google, Bing or Yahoo URL but do they?